Apple Announces New Line of iPhones


On Wednesday, September 12, 2018 Apple announced that they will be offering for preorder on September 14, three new iPhone models. The iPhone XS, iPhone XS Max and the iPhone XR.
The iPhone XS and XS Max are premium edition phones with OLED screens, Super Retina HD display, dual cameras and new to iPhone, dual sim (nano and eSim). These iPhones are available in the normal Gold, Space Grey and Silver.
The iPhone XR was also released and is available in 6 colors (Blue, White, Black, Yellow, Coral and Red). The iPhone XR comes with a LCD screen that offers a lower resolution than the OLED Super Retina HD display of its big brothers. The iPhone XR only has a single camera with a digital zoom of 5x. The XS offers 2x Optical zoom, along with the 5x digital zoom. The selling point of the iPhone XR is the starting price of $750 with 64GB of storage space, whereas the XR has a starting price of $999 (64GB) and the XS Max with 64GB is $1099.

I think that Apple is starting to outprice themselves in the smartphone market.  The rapid release of new products on, what seems like, a semi-annual schedule at higher and higher price-points is starting to get out of the average consumer’s budget.  I would have thought that with the flop of the Apple iPhone X of roughly 6 months ago, that Apple would have realized that the iPhone has become too expensive for most consumers.  Seeing that comparable Android® Smartphones are selling for almost 50% less than the base-level iPhone.

My take is that the new line of iPhones are good.  The problem is that their price-point is cost-prohibitive for most consumers.  Due to the cost of the new phones, I will not be purchasing any of the new iPhones and sticking with my current model until prices come down.

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